MEET
MUESLI
Granola's Fit and Swiss Cousin
Muesli is a traditional breakfast blend of raw rolled oats, dried fruits and nuts that are loaded with fiber and protein. Created in Switzerland in the late 1800s as a cornerstone of healthy living, Muesli is no new kid on the block and is sometimes confused with granola. We like to think of Muesli as Granola’s fit and Swiss cousin. While both granola and muesli are made with grains, granola is often coated in oils and syrups and baked until crisp. The whole oats in Muesli in its traditional form are uncooked and minimally sweetened with dried fruits. Today, our Alpen cereals follow the same traditional and hearty recipe, packed with the all the nutrition that keep the Swiss fit!

Products

Original


Whole-grain wheat flakes, crispy rolled oats, roasted sliced hazelnuts and almonds, and plump, juicy raisins. Sweetened with a touch of brown sugar.

No Sugar Added


Whole-grain wheat flakes, crispy rolled oats, roasted sliced hazelnuts and almonds, and plump, juicy raisins.

Dark Chocolate


Whole-grain wheat flakes, crispy rolled oats, roasted sliced hazelnuts and almonds, plump juicy raisins, with 70% cocoa dark chocolate curls.
HERITAGE
One of the first Muesli recipes was created by a Swiss Physician, Maximillan Bircher-Benner in the late 1800s. His intentions were to create a balanced diet of raw vegetables and fruit used to nourish patients. Around the 1960s when interest around health foods and vegetarian diets developed, Muesli grew in popularity in Northern Europe. Since Alpen’s launch in the UK in 1971, it has become a high-energy breakfast favorite all over Europe and the United States.
Alpen is a global brand. Check out Alpen’s ad in the UK.

Simplicity
In A Bowl

Everything you need in a bowl

Juicy
Raisins

Roasted
Hazelnuts

Shaved
Almonds

Whole
Grains

Rolled
Oats